Essential Beauty

This poem just shows all the problems with advertising. The main problem is it gives people the wrong impression of what the product is going to be like. They are described as being 'Large, Block and giant' I think this shows how the advertisements are destroying the view of everything else. They say they 'cover slums with praise' almost trying to cover up all the bad things with something better an exaggeration of products. Use of the sentence 'high above the gutter' shows that people are higher in classes they are trying to advertise things they knew the poor couldn't afford the product and they live in this 'gutter' but the richer are above the gutter and on land. All the advertisement does is promote and make things sound better than what they are. It gives people false hope. The first stanza could be life from a child's view and then the second stanza life from an adults point of view and shows all the disappointment. People may want to have unrealistic adverts to escape from the reality of whats going on around them.